An article on the ways in which food, drink and confectionary companies used advertising to respond to the government’s control of the market during the Second World War by Mick Hayes, doctoral student in History at the University of Portsmouth, has recently been published in the Journal of Historical Research in Marketing. See below for the abstract, and if you want to read the article, click here. Abstract The aim of this paper is to illustrate the impact of zoning and pooling on food, drink and confectionary brands during the Second World War, something that has not been covered in depth in historical literature, despite the significant amount of research […]
