History@Portsmouth

University of Portsmouth's History Blog

Tag Archives | advertising history

Odeon cinema, North End

‘Make your public curious’: The highs and lows of being a cinema manager

In this blog Dr Rob James, Senior Lecturer in History, discusses the challenges of being a cinema manager in Britain in the first half of the 20th century. Rob specialises in researching society’s leisure activities and teaches a number of units on film and the cinema, including, as part of the Problems and Perspectives unit, ‘History at the Movies’ in the first year, ‘The Way to the Stars: Film and cinema-going in Britain, c. 1900-c. 2000’ option in the second year, and a Special Subject on ‘Cinema-going in Wartime Britain, 1939-1945’ in the third year. Going to the cinema is the result of a series of choices. A number of […]

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Chocolate Zoned (2)

“Don’t blame the shopkeeper!!”: Food, drink and confectionery advertising and British Government market controls during the Second World War

An article on the ways in which food, drink and confectionary companies used advertising to respond to the government’s control of the market during the Second World War by Mick Hayes, doctoral student in History at the University of Portsmouth, has recently been published in the Journal of Historical Research in Marketing. See below for the abstract, and if you want to read the article, click here. Abstract The aim of this paper is to illustrate the impact of zoning and pooling on food, drink and confectionary brands during the Second World War, something that has not been covered in depth in historical literature, despite the significant amount of research […]

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